<a href="http://tatchies generic cialis overnight delivery.com” target=”_blank”>Tatchies is a touchscreen friendly glove for those of you who hate swiping your touch devices with cold fingers! Having been featured as one of the 10 mind-blowing one page product websites, we especially love Tatchies’ one page online store and we had a rare chance to brain-pick the creative behind its branding and visual development. Take a glimpse into the world of Tatchies through the eyes of Markus Andersson, the co-founder behind Tatchies. To learn more about this unique glove company, check out their FAQ page.

Hey Markus! Tell us more about yourself. How did you get into digital design?

I grew up in a family who always encourages my creative side. But it wasn’t until Upper Secondary School that I opened my eyes to graphic design and typography craftsmanship. I spent my first working years as a freelance designer mostly creating nightclub posters, graphical guidelines for small businesses, and was involved in various mediocre startup attempts. So in order to earn additional money I worked as a nightclub photographer, image retoucher for a stock image company, Sound Engineer, Event Manager, DJ and various other things. It was then I realized the greatness of digital and to complement my digital knowledge I decided to pursue Interactive Communication at Berghs School of Communication. Right after school I started working as a Digital Art Director at The Viral Company in Stockholm.

Do share some of your work. What are you currently focusing or working on?

Unfortunately, I can’t tell you much about what we are currently doing at The Viral Company but I can share with you what we are working on with Tatchies.

We love Tatchies’ branding and its awesome one page product website! What is your role in Tatchies? Who’s responsible for its visual development?

I’m responsible for its branding and visual development, while David Prentell (Digital Planner, my Tatchies colleague) co-produced the website with me and we worked with a talented young developer who did the coding.

Tell us about the inspirations behind Tatchies website and branding.

When we started Tatchies, the idea was to take form and function without comprising them. We wanted the product (touchscreen glove) to be not only for tech geeks but for everyone who has glove+phone problem. The idea behind the logo was to be playful and home-made, not too techy, while still have that stylish Scandinavian touch to it. When it comes to the website, we wanted to give visitors an unique experience. Take any fashion brand, you go to their stores or attend their fashion shows, you know exactly what the brand stands for. But when you go to their websites, you will have the same static e-commerce experience. And we wanted to bring a different e-commerce experience to our visitors and the result was the Tatchies website. Our vision is to change the site with a new experience every year.

What is the technology behind Tatchies; tell us about some of the highlights, e.g. the snow falls, one page commerce, etc.

The snow, music (custom written by “Mercedes and I”) and the large background picture make up the experience that we wanted our customers to have as soon as they enter our online store. The target is to simplify the buying process and it felt right to have the whole process be on the same page. When we developed the website we used purely HTML and Javascript as Flash was never an option because of the inaccessibility in iPhone and iPad.

Which eCommerce platform of choice did you use for Tatchies.com? Why did you choose to use that?

We chose Shopify mostly because of its price offering.

What are your future plans for Tatchies?

We have a lot planned for Tatchies in Winter 2012. Our knitted glove will be in 100% lambswool and we erase the dots on the fingers thus making the glove work better. Oh and it will come in 6 different colours. Also, we have been working on leather glove. As for the website, while it’ll still be a one pager we are planning on a new e-commerce platform and on a mobile strategy that will improve the browsing experience on any device. We also will include new pictures with a story focus around a tribe which you can see on our Facebook page.

About Markus Andersson

Markus Andersson is co-founder of Tatchies and a digital creative working at The Viral Company in Stockholm. You can find him on twitter (@TjingMackan).


Interviewed and written by: Siska Flaurensia
A Digital Designer and Front End Developer who has a chronic obsession with one page web design and development. Calls herself “Citizen of the World”, loves to travel, sing in the car, and eat red velvet cupcakes. Visit her website and follow her on Twitter.

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