We present to you with our ten mind-blowing one page product websites from around the world. These websites are hand-picked from well-known brands, such as Nike and Beetle, and others from emerging and innovative products, such as Tatchies and in2headphones.
New Platform of Marketing
Gone were the traditional method of product presentation and Marketing, here comes the new era of pure web interactivity and audience engagement through the form of one page websites. Most products that use this method of presentation are visual and feature driven, meaning that it rides on the one page technology to provide its wow factor. Hey, when TV is not enough why not the web too!
Interactivity + Usability
The application of Responsive Layout and Parallax Scrolling as the latest interactive technology, is seeing an upward trend among brand-centric one page websites. e.g. Beetle.com. We also notice the heavy use of Ajax on some one page product websites that are content-heavy with texts and/or images, e.g. in2 Headphones. With Ajax, it enables client-side processes thus eliminating the need for more than one page.
Most of these product websites are developed on HTML5 framework thus opening up the possibilities for modern web interactivity while improving usability on all device platforms, and thus, eliminating the need for Flash.
Let us start this of with the company that does many brilliant product marketing, Nike.
As visitors scroll down Nike’s AJ2012 website they are treated to a delightful presentation of each shoe model parts flying over the screen and coming together in a burst of visual harmony. Designed and developed by Blast Radius (Canada).
This is a truly mind-blowing narrative experience using vertical Parallax Scroll magic! The new Beetle website takes you on a journey through the vehicle history using clever story-telling from start to finish. Using interactivity, they achieved their main target of presenting the newly redesigned Beetle in a modern light. We particularly like the “Scroll Drive” interactivity, a clever concept for a “test drive”. DDB-Tribal Berlin did a fantastic job of welcoming Beetle to the 21st Century.
A one page product website for a Sweden based glove company that sells innovative glove which allows user to interact with their touch phones as the fingertip of the glove is made of conductive thread. Both the products and website is designed and developed in-house by the Tatchies team. An excellent example for a functional and elegant e-commerce experience in both product presentation and sales call to action. By the way, this maybe our (only) favorite website with an autoplay music on website launch!—and the music works perfectly with the branding. Yep, we let it loop.
This one page product website for Hyundai Veloster (Europe) uses Vertical Panel Scroll (plus Horizontal Panel Scroll on “features”) and CSS3 animations with both fixed header and footer. Truly an elegant and effective digital presentation of the Veloster by Mediaman from Germany. We particularly like the “Colorize Your Veloster” option in which we can pick our favorite Veloster color!
As described at Awwwards.com: The most comprehensive educational DVD about Fashion Photography, ever made. This one page website is designed and developed by Fhoke (UK) on a simple vertical Panel Scroll with a fixed header. We particularly like the simplicity of using black and white color scheme, perfect for its intended look & feel.
A burst of visual treat! This one page product website marketing campaign for Lipton Ice Tea Poland by DigitalOne combines colorful imagery on three layers of horizontal Parallax Scrolling. Not often you see fruits flying across your screen!
Using vertical Parallax Scroll and a fixed side navigation menu, Sony Tablet product page guides visitors through its 360 tablet features. Designed and developed by Odopod (USA).
A perfect accompaniment microsite to Brooksrunning.com featuring horizontal panel slider (navigation) with guided options in which customers can customized his/her own perfect Brooksrunning shoes.
There you have it, our ten hand-picked mind-blowing one page product websites. Most of these fantastic websites are backed with deep pockets and dedicated team of creatives and developers in the form of Digital Agencies. But wouldn’t it be cool to have one yourself? Do you know that OnePageTheme also does custom one page web design and development on request? If you are looking to quickly launch a one page website or microsite, there’s no harm in getting in touch with us for your custom one page solutions! Just send us an inquiry with your proposal or brief.
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A Digital Designer and Front End Developer who has a chronic obsession with one page web design and development. Calls herself “Citizen of the World”, loves to travel, sing in the car, and eat red velvet cupcakes. Visit her website and follow her on Twitter.